Search Engine Optimization or “SEO” is a way to optimize the ranking of your website on search engines‘ results pages so that it can be found when people are running searches related to your business, brand, product or service. With the rise in smart phone usage and people searching for things on the go, it is important to have your website come to the top of the list!
According to market research, people find your business online in the following ways:
71% by searching Google, Bing, or another search engine
46% from a link from another website
41% by word of mouth
38% from a print advertisement
22% from a promotional email
“The number one way that people find your business online is through web searching.”
All the major search engines like Google, Bing and Yahoo have results that are ranked based on what the particular search engine considers most relevant to users. Search Engine Optimization helps to code your page properly in order to make you more visible to someone searching for your product. Through this process, SEO increases traffic to your webpage, increasing business!
How can SEO be measured? Analytic Reports! How many people are searching for your website by typing in your company name? How many are finding you by a keyword search? This information helps to better direct traffic, giving you a baseline of who is visiting your website and how they got there.
“With this knowledge and SEO actions in place, you can use your website to do more business, gain more customers, and make more money!”
Do you need SEO? The answer to this is YES.
SEO is something that you could research and do yourself, but it is very time consuming and oftentimes, confusing. With ever-changing “Google rules,” it can be difficult to get the best results. Since Google has 67% market share of the searches run on the internet, effective SEO is rooted in a deep understanding of the algorithms behind the rankings.
If you want to know how your website stacks up against the competition, how much traffic is hitting your site, how they are getting there, and have the ability to drive more business through your website, give Summit a call!
We have cost effective packages priced for those who want to dip their toe in the pool, or dive in headfirst!