Deploying AI on Your Website Before the New Year
As you plan for next year, make upgrading your website a top priority. Driving traffic from social media and ad campaigns is only half the battle. If your website doesn’t convert those visitors, all that effort goes to waste.
One of the most effective upgrades you can make is deploying an AI agent on your site. Adding AI to your landing page takes more than a quick copy-paste. You need a solid plan to make sure it sounds like an extension of your brand.
How to Prepare Your Website for AI
- Map Out Your Common Questions: Start by looking at your recent emails, chats, and support tickets. What do customers ask you over and over again? Feed those top questions to your AI assistant so it knows how to answer them.
- Define the Brand Voice: Your website’s agent should sound like your company. Whether your brand is laid-back or strictly professional, you can easily train the AI to match your tone.
- Integrate with Your CRM: Connect your assistant directly to your client database. This sends every captured lead straight to your team… no manual data entry required.
- Set Clear Handoff Rules: Decide when it’s time to bring a real person into the chat. An effortless handoff keeps your customers engaged.
Updating your site today means you’ll start the new year ready to turn casual traffic into real growth.
👉 Let Summit help you build and deploy an AI assistant. Schedule a conversation with us now.



